• Undertake practice-based and theoretical research to examine, expand and articulate the creative, artistic and cultural potential of the fulldome medium.
• Encourage in-depth experimentation and creative practice to produce innovative content and identify, develop and articulate the visual language, artistic framework and communicative potential of the fulldome medium. 
• Provide evidence of the fulldome medium as an unique artistic and cultural media experience through a variety of academic and public-facing research publications.

• Develop expanded production, exhibition and distribution pathways for a broad range of innovative artistic and cultural fulldome programming.
• Actively promote the fulldome medium as a creative, artistic and cultural experience through public facing events, screenings and festivals.
• Establish a network of fulldome venues to facilitate creative production and enable shared distribution and presentation of innovative artistic fulldome content.

• Support the creation of new artistic, narrative, performative, documentary, real-time, interactive and hybrid fulldome content.
• Increase the number of creative practitioners working in the medium to expand the range and quality of innovative cultural content available for fulldome venues.
• Provide ongoing mentoring and knowledge exchange schemes for established and emerging fulldome artists to support technical and creative production processes.

• Develop partnerships across industry, academia and cultural sectors to facilitate and support creative fulldome research, innovative content creation and knowledge exchange.
• Serve as a collective creative voice within the fulldome sector and across the broader field of immersive media arts and culture.
• Provide evidence of the commercial viability and sustainability of cultural fulldome programming. 

• Work with existing fulldome organisations to articulate technical production standards for the fulldome medium.