Ruth Coalson is an independent consultant and executive producer in the immersive, Fulldome, VR, AR and creative sector. Ruth has worked in the sector for over 25 years and is a highly experienced business development director helping business enter and scale into new markets. She is a dedicated advocate for large format film and new video entertainment and has recently co-developed a VR production tool, Festoon, which streamlines the production process for creators to maximise the potential of Fulldome and immersive experiences.